| Name of the Event | Collaborative Faculty Exchange Programme – IQAC of PHCASC and Department of Bachelor of Arts in Multimedia and Mass Communication with KLE Society’s Science and Commerce College |
| Conducted by | Department of B.A.M.M.C |
| Date | 8th April, 2021 |
| Venue/ Online Platform | Google Meet |
| Activity Falls under Criterion/Criteria | Criterion II |
| Convenor | Mr. Prathamesh Gokhale |
| Co-Convenor (if any) | Ms. Remya MG |
| Number of Participants Benefitted | 11 |
IQAC (Internal Quality Assurance Cell) of Pillai HOC College of Arts, Science & Commerce, Rasayani and Department of Bachelor of Arts in Multimedia and Mass Communication with KLE Society’s Science and Commerce College, Kalamboli, Navi Mumbai jointly organised Faculty Exchange Progremme.
On 8th April, 2021, Asst. Prof Priyesh Keekan conducted the lecture for the students of TYBMM (Advertising) of KLE Society’s Science & Commerce College, Kalamboli, Navi Mumbai for the subject Advertising and Market Research between 11.00 a.m. to 12.00 pm.. .
The topic he covered was ‘Overview on Advertising and Marketing Research extensively covering key points on Literature Review, Method of Sampling and Criteria of Good Research. He explained the concepts by discussing various case studies to support points and acquainted students the importance of research and how it plays vital role in developing various advertising and marketing strategies to enhances the consumer engagement with various brands and products. The session also highlighted how convergence of media and changed the perspective of associating with brands and products through digital media.
Mr. Priyesh also encourage students to opt for research programmes which will not only give them the essence of in-depth knowledge but also help them in career.
The students had interactive session concluding with positive feedback.
