About

B.A.M.M.C. Admissions Eligibility and Subjects

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First Year Bachelor of Mass Media (F.Y. B.A.M.M.C.)

HSC to First Semester

A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed XIIth Std. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream.

No college shall conduct any entrance test in any form and the admissions are purely based on merit duly following the reservation policy as per the norms of Government of Maharashtra. While drawing the merit list, weightage has to be given to students from Arts, Commerce and Science Stream at 12th Standard level. The stream wise weightage to be given is as under :

Stream	Arts	Commerce	Science
Percentage	50%	25%	25%

The applications are to be accepted and processed by the colleges stream wise separately and the merit list is to be displayed stream wise taking into account the reservation policy prescribed by Government of Maharashtra.

a. The merit list is to be prepared and displayed stream wise.

b. In case if no application is received from any stream, the vacant seats are to be distributed equally between the two streams only.

c. After the first merit list is displayed, if any seat allotted to one stream remains vacant, the same shall be distributed equally between the remaining two streams. In case of vacancy in one stream is of single/odd number of seats, the single seat is to be allotted to the Arts Stream. In case if no application is available from the two streams, then all the vacant seats of such two streams must be transferred to the third stream.

Step (c) be repeated for the subsequent merit lists till all the forms are exhausted or the final merit list is displayed, whichever is earlier.

First to Second Semester

Any number of ATKT’s in I Semester

Second Year Bachelor of Mass Media (S.Y. B.A.M.M.C.)

Second to Third Semester	Third to Fourth Semester
All clear in I and II Semesters OR not more than 2 ATKT's in each of I and II Semesters	All Clear in I, II and III Semesters OR Any number of ATKT's in III Semester and not more than 2 ATKT's in I and II Semesters each

Third Year Bachelor of Mass Media (T.Y. B.A.M.M.C.)

Fourth to Fifth Semester	Fifth to Sixth Semester
All clear in I, II, III and IV Semesters OR I and II Semester all clear and not more than 2 ATKT's in each Semester of III and IV Semester OR III and IV Semester all clear and not more that 2 ATKT's in each semester of I and II	All clear in I, II, III, IV and V Semesters OR Any number of ATKT's in V Semester and not more than 2 ATKT's in III and IV Semesters and all clear in I and II Semesters OR Any number of ATKT's in V Semester and not more than 2 ATKT's in I and II Semesters and all clear in III and IV Semesters

F.Y. B.A.M.M.C.

Semester I	Semester II
Effective Communication Skills - I	Effective Communication Skills - II
Fundamentals of Mass Communication	Introduction to Literature
Introduction to Computers	Introduction to Media Psychology
World History	Political Concepts and Indian Political System
Introduction to Economics	Principles of Marketing
Introduction to Sociology	Principles of Management

S.Y. B.A.M.M.C.

Semester III	Semester IV
Introduction to Creative Writing	Introduction to Advertising
Introduction to Culture Studies	Introduction to Journalism
Introduction to Public Relations	Print, Production and Photography
Introduction to Media Studies	Radio and Television
Understanding Cinema	Mass Media Research
Advanced Computers	Organizational Behaviour

T.Y. B.A.M.M.C.

Semester V	Semester VI
Copy Writing	Financial Management for Marketing and Advertising
Media Planning and Buying	Contemporary Issues
Consumer Behaviour	Agency Management
Advertising in Contemporary Society	Advertising and Marketing Research
Brand Building	Legal Environment and Advertising Ethics
Advertising Design (Project Paper)	Principles and Practice of Direct Marketing